Friday, February 9, 2007

Swag

I forgot to bring a razor to New York, but no matter -- Venus razors were being handed out on the street corners near Bryant Park, which is home base for Fashion Week. Hue fishnet tights were also being doled out on Sixth Avenue. Those tents are a marketer's dream, with virtually every fashion magazine editor in the world, plus news personalities, celebrities and some of the wealthiest, fashion conscious shoppers coming in and out all week. Designers that have products beyond clothes under their name tend to hand out gifts at the shows -- Carolina Herrera and Bill Blass gave perfume; Betsey Johnson's gift bag included lipstick and panties. Tracy Reese, who has a partnership with Hue, handed out -- surprise, surprise -- more tights! Of course, I would have preferred a new tube of my favorite MAC lipstick, but despite the makeup company's display booth in the tents, they didn't seem to be giving anything away. The nerve! A couple of the most practical freebies I spotted all week: Band-Aid's Blister Block Stick and Foot Petals Stiletto Survival Kit.

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